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10/01/2009 ~ Keys Energy Services (KEYS) recently received a coveted 2009 Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual public relations tactic within a broader public relations campaign.

KEYS received a 2009 Bronze Anvil Award of Commendation in the publications category for its 2008-2009 Energy Conservation Calendar.

“The Bronze Anvil Award of Commendation annually identifies those effective public relations plans and campaigns that demonstrate sound, well-conceived communication actions or tactics that are extraordinary in scope and implementation,” Said Tanya Morah, 2009 Bronze Anvil chair and associate professor of communications at Wilberforce University. “This award celebrates some of the best tactical practices of the public relations industry and a job well-done.”

The Bronze Anvil Award of Commendation was created by PRSA in 1969 to recognize outstanding public relations tactics – the individual items or components that contribute to the success of an overall program or campaign. Entries are judged by teams of PRSA members – and others who have specific category expertise – across the country.

“The Anvil Award is a tremendous honor in recognition of a tactic that has become a cornerstone of KEYS’ energy conservation public relations campaign,” said Julio J. Barroso, KEYS’ Communications/Marketing Coordinator. He added that, “given that this award is bestowed by ones peers in the public relations field, it is comparable to the Academy Award in the Motion Picture industry, and is a tremendous feather in KEYS’ cap.”

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